Darrell Tracy Johnson is a Houston crisis management executive. He excels in situations where clients need to resolve corporate incidents and shift their public image back to a positive light. Working closely to manage disruptive situations, Darrell Tracy Johnson delivers media and operational strategies that can have an impact on legal outcomes. He has an integral knowledge of the diverse types of crises that can occur.
These diverse crises include natural disaster, from floods to earthquakes, and technological crises related to human error or cyber attacks. Increasingly common in today’s connected world, the latter are just as sudden as natural crises, but do not often result in loss of human life. Rather, they present urgent situations requiring coordination by corporate management, regulatory authorities, and IT security experts.
Another type of crisis is that of a malevolent action, such as employees working alongside criminals to force organizations to fulfill their demands. These can be acts of sabotage or terror, the kidnapping of key leaders, or even the use of propaganda to destabilize a company.
Crises involving confrontation occur where two people, or factions, fail to reach a consensus which results in conflict. Such situations can include a boycott or a labor action, such as a strike, or be confined to a passive action that impacts productivity and performance. With crises extending to categories such as workplace violence and organizational misdeeds, an individually tailored approach is required to understand and resolve a crisis.
